Wednesday, August 12, 2015

ChildLine: First Step from Buck


ChildLine: First Step from Buck on Vimeo.

Ad agency YCN Studio recently collaborated with LA-based production company Buck on this powerful animation, which encourages children to talk about and report sexual abuse.
The video promotes the services of UK-based, confidential, free, 24-hour counselling service for children, Childline. Following a conversation between child and advisor, the four-minute animation uses kinetic typography and abstract art to get its message across. YCN Studio and Buck have done a sterling job at covering it in a powerful yet delicate way.
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